Product Ratings & Analysis
Using Data to make meaningful comparisons
Data drives Earth
Better decisions require better data
With the data we collect on production processes we give you the ability to objectively compare products and the companies that are behind them. Relative greenhouse gas emissions, toxicology, distance to market, CSR spend, employee satisfaction, compensation levels and product reviews are just a few of the data-points we evaluate to make your choices clear
Policies & Processes
The impact companies have goes beyond pure numbers. Policies and processes are a vital part of Corporate Governance. The way a company structures itself internally is the most important factor driving its behaviour. Resource extraction, geographical footprint, certifications, equality of opportunity, quality of disclosure and direct internal feedback feed into the qualitative assessment of a product
Trust through Transparency
If we continue doing business the way we have in the past, the only certainty is that we will keep needlessly destroying our planet and dividing society. Innovation around the new economy, creating positive impact in all areas of production, supply chain transparency, communication and education programs are a few aspects that portray the attitudes. We reward the right behaviours.
How we rate
We believe that we need to drastically re-think our general consumption patterns. The only way to achieve this is by making the details about how and where things are made open, transparent and easily accessible so we can measure the impact we personally have on our environment. There are many things we cannot control, but we can choose where to spend our money and thereby which companies and values we support. It is time to take control of our future by being conscious of how we contribute to the global economic system
The four pillars of our product assessment scores:
The Environmental score considers the impact on the natural world. The amount of resources required to get your purchase to the point of sale. Determining factors include distance travelled, emissions produced, water usage, toxicology of materials used and sourcing policies.
We reward companies for looking at their supply chains in detail and making choices based on a holistic view of resource consumption.
We believe companies who do business responsibly have a strong incentive to publish their data. We are re-balancing demand for products that are responsibly produced by giving recognition to responsible producers.
The social score focuses on how people and communities are affected that come into contact with the businesses we rate. Pay gaps, employee satisfaction ratings, corporate social responsibility efforts, and continuing education form a company's behaviour.
Evidence proves that valued employees are happier, safer and more productive. Fair wages and a healthy working environment should be standard procedure everywhere. Where sustainable business communities are formed people can flourish. When people flourish they are able to focus on deeper matters, such as conservation. We believe this is an essential part of the impact of our consumption
Product quality rates the lifetime value customers get from a product. Well designed and made products deliver utility to users, whereas planned obsolescence and low serviceability reduce usefulness.
Modular design, Lifecycle assessment, and the circular economy must be considered when making the things we buy every day.
Customer reviews, price, margins, customer service as well as design and quality determine the score
Innovation is the magic sauce that gets us out of bed in the morning. New research into design, materials and cutting edge technology make companies stand out above the rest. Innovators push the bounds of the market, shaping it as they create. The first movers are the brave and the bold and we want to support them